One of India’s leading banks was struggling to sustain profitability in highly competitive and very difficult market conditions. The Bank’s business depends on the deposits it receives. Bank uses these funds to make loans or investments. Interest payments made on these funds determine the bank's overall net interest margin, which is the largest contributor to bank profits. A key driver of bank profitability is net interest income and margin. Funds transfer pricing helps to calculate the net interest margin on a bank's funds more efficiently. Hence it is one of the most important tools for measuring the profitability of each of a bank's funding sources.
In tough market conditions, Banks and Financial Institutions have realized the need for innovative and improved services to gain customer loyalty. Hence, how quickly and smoothly the organisation can deliver services to its customers in a highly secured manner at their door step is the main differentiator in the market space. One of India’s leading financial services bank is providing doorstep banking facilities to their customers. There is increasing demand from customers to provide doorstep banking services like cash pick up/ delivery, instrument pick up/ delivery. Doorstep banking services help customers to save and manage their time.
One of the major global financial services providers is engaged in Retail and Corporate banking, Credit Cards, Investment Banking, Wealth and Investment Management Services, with an extensive presence in Europe, USA, Africa and Asia. With over 300 years of history and expertise in banking, the organization operates in over 50 countries. The organization moves, lends, invests and protects money for over 49 million retail and corporate customers worldwide.